Positioning in Web3 Communication Consultant (LAB/DIS)

Positioning in Web3 Communication Consultant (LAB/DIS)

Location: United States of America 

The IDB Group is a community of diverse, versatile, and passionate people who come together on a journey to improve people’s lives in Latin America and the Caribbean. Our people find purpose and do what they love in an inclusive, collaborative, agile, and rewarding environment. IDB Lab, the innovation and venture arm of the IDB Group established in 1993, is dedicated to driving impactful development in the LAC region, with a specific emphasis on empowering poor and vulnerable populations through emerging entrepreneurial innovations.

As the innovation laboratory of the IDB Group, IDB Lab actively collaborates with multiple organizational units across the IDB group. Collaboration is at the core of IDB Lab’s essence and allows the IDB group to leverage in- house expertise in emerging technologies and to have direct access to the ecosystem of innovation in our region. A concrete example of a successful collaboration among multiple IDB group areas is IDB Lab’s LACChain flagship initiative. This initiative, under the leadership of the IDB Lab, has established the World largest enterprise blockchain infrastructure, serving as gateway for maximizing the use of WEb3 technologies. 

LACChain stands as an IDB Lab digital asset, offering both infrastructure and technical expertise that have been capitalized on and can be capitalized further to improve IDB Lab’s productivity in delivering services with the highest standards and in achieving extraordinary impact. With the swift evolution of technology and the rise of Web3, it becomes imperative for IDB Lab to proactively explore opportunities for strategic positioning itself as one key user both for corporate and operational use cases. As demonstrated by the LACChain’s track record, Web3 presents fresh avenues for innovation, cost-savings and impact, closely aligning with IDB Lab's Strategy+ aimed at achieving impactful outcomes and fostering development through innovation and technology. With the Productivity Fund’s (PF) support, LACChain is enabling IDB Lab to fully capitalize on these capacities to enhance its organizational efficiency and impact.

This support is fully aligned with the categories of uses for the Productivity Fund approved by the Donors Committee (MIF/GN-139): (i) to provide resources to assist IDB Lab staff in conducting research and development, build intellectual capital, and prepare projects in new areas, (ii) to provide new models for making the IDB Lab’s expertise available through advisory services, (iii) to build capacity, (iv) to build, and provide user training for, appropriate technological systems to better evaluate project effectiveness and (v) to provide resources to support the work of establishing alliances with other relevant parties. The PF support to LACChain will help to provide staff specialization in new areas, scale up successful projects, identify and disseminate best practices, and structure innovative projects to increase IDB Lab’s productivity. Additionally, the funds will support advisory services, capacity building, and fostering ecosystem development through strategic alliances, ensuring the sustainable growth and impact of Web3, blockchain, digital wallets, and tokenization projects as a key part of IDB Lab value proposition.

About this position 

We are looking for a detail-oriented and strategic Positioning in Web3 communication Consultant with expertise in communications, web3 and blockchain technologies. In this position, you will develop and implement a communication strategy to position IDB Lab as a leader in Web3, blockchain, digital wallets, and tokenization. Responsibilities include managing public relations, creating content, organizing campaigns and events, and evaluating communication effectiveness.

You will be part of the LACChain team within IDB Lab. This team is responsible for the development of Web3 and blockchain ecosystems in Latin America and the Caribbean.

What you’ll do:

• Develop and implement a comprehensive Web3 communication strategy that positions IDB Lab as a leader in the use and expansion of Web3, blockchain, digital wallets, and tokenization solutions. This involves setting clear goals, identifying key audiences, and defining core messaging across all communication platforms to promote the enhanced capacities of IDB Lab staff.
• Cultivate relationships with media outlets, strategic partners, and stakeholders to secure positive and relevant coverage, contributing to IDB Lab’s positioning as a pioneering entity in Web3 technologies. You will work to ensure that IDB Lab’s leadership in blockchain, digital wallets, and tokenization is consistently highlighted in public narratives.
• Create and manage high-quality content that showcases IDB Lab’s initiatives supported by LACChain, sharing success stories and lessons learned. You will ensure messaging consistency regarding the impact of Web3, blockchain, and digital wallets across various platforms—including websites, social media, reports, newsletters, and case studies—maximizing visibility and engagement.
• Plan and execute impactful communication campaigns and events (both virtual and in-person) that highlight IDB Lab’s achievements and role in Web3 ecosystem development. These events will promote capacity-building initiatives and strategic partnerships, demonstrating how LACChain’s support fosters sustainable development and the regional scalability of innovative projects.
• Articulate the value of LACChain’s advisory services and technical support, showcasing their role in scaling successful blockchain initiatives within IDB Lab across the LAC region. You will also promote capacity-building efforts that aim to develop a skilled workforce at IDB Lab, proficient in Web3 technologies, blockchain, and tokenization.
• Measure and assess the impact of communication campaigns using analytics and metrics, making data-driven adjustments to strategies for improved outcomes. You will report regularly on campaign performance, illustrating how LACChain contributes to advancing IDB Lab’s mandate and enabling the scalability of key projects.
• Collaborate closely with IDB Lab staff, the LACChain team, and key partners to ensure alignment in messaging that highlights the transformative potential of blockchain technologies. This collaboration will drive cohesive communication efforts across internal and external channels.
• Coordinate with IDB’s communications team and LACNet communications team to foster strategic partnerships with private companies, governmental organizations, and industry leaders. Your efforts will amplify IDB Lab’s role in driving ecosystem development, ensuring alignment with broader goals to leverage additional resources for greater outcomes.
• Actively participate in meetings with IDB Lab staff, LACChain/LACNet teams, and key stakeholders, fostering collaboration and alignment across all involved parties.

Deliverables and Payments Timeline: 

• Deliverable 1: Initial report detailing the work plan, and actions necessary to be carried out to fulfill the activities. The report will be reviewed and approved by the supervisor and must be submitted within 30 (thirty) days from the contract start date.
•  Deliverable 2: Progress update of the Initial Report. The report will be reviewed and approved by the supervisor and must be submitted within 120 (ninety hundred) days from the contract start date.
•  Deliverable 3: Progress update of the Initial Report. The report will be reviewed and approved by the supervisor and must be submitted within 180 (one hundred eighty) days from the contract start date.
•  Deliverable 4: Progress update of the Initial Report. The report will be reviewed and approved by the supervisor and must be submitted within 240 (two hundred forty) days from the contract start date.
•  Deliverable 5: Progress update of the Initial Report. The report will be reviewed and approved by the supervisor and must be submitted within 300 (three hundred) days from the contract start date.
•  Deliverable 6: Final report including project-generated documentation, accomplishments, and lessons learned. The report will be reviewed and approved by the supervisor and must be submitted within 360 (three hundred sixty) days from the contract start date.

Deliverables and Payments Timeline: