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Communications
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1900000258 Requisition #

Head of Marketing

Marketing Lead Officer

 

Background: We are currently searching for a Head of Marketing and Business Communication for the Investment Operations Department (INO) of IDB Invest, the institution that promotes development through the private sector within IDB Group. We are the leading source of development finance and know-how for improving lives in Latin America and the Caribbean (LAC).

 

You will work closely and collaboratively with all the Divisions and Teams within INO and other organizational units of the IDB Group. You will be responsible for developing and executing the Marketing Plan to support IDB Invest business’ desired positioning in Latin America and the Caribbean.


Our team: INO’s goal is to generate sustainable projects with significant development impact from the prospecting stage through closing and monitoring.

INO follows a matrix model with three Segment Divisions covering Infrastructure and Energy, Financial Institutions, and Corporates, and four transversal areas such as the Financial Products and Services Division, the Advisory Services and Blended Finance Team, the Portfolio Management Division, and the Business Support Team.


What you’ll do:

Your main responsibility is to lead the planning and execution of IDB Invest’s marketing strategy, committed to reinforcing the organization’s positioning as a sectorial expert in the region with a vast catalog of successful projects. As part of this role, you will have the following specific responsibilities:  

 

A. Design and execution of the Marketing Plan

Lead the development and execution of the Marketing strategy, focused on clients and financial and non-financial partners (i.e. mobilization investors, thought leaders, donors). 

- Perform benchmark analysis of peer institutions to identify their strategy when reaching relevant audiences.

- Identify IDB Invest’s core business strengths and relevant attributes, to focus marketing efforts on desired audiences and showcase its financial and non-financial capabilities for doing business in LAC.

- Define the strategy and budget allocation for sponsoring and developing events to achieve the expected objectives, aimed at the identified relevant audiences.

 

B. Handle the creation of relevant content and marketing materials to support the business strategy

-Lead content creation and knowledge initiatives to promote business communication campaigns in all topics of relevance for business generation across segments, products, and advisory services.

-Identify main formats and deliverables to better reach targeted audiences, with relevant content and messages.

-In coordination with the IDB Invest’s Institutional Communication Team and IDB’s Knowledge, Innovation and Communication Sector, ensure the alignment of available communication channels/platforms for the Marketing Strategy.

 

C.Monitor results

- Collect data and metrics to analyze the effectiveness of the Marketing Plan.

- Gather user insights and use data to improve engagement with relevant audiences.


Skills you’ll need:

  • Education: You hold an advanced degree in marketing, business administration, communications or another relevant field.
  • Experience: You have a minimum of 10 years of professional work experience in marketing of B2B companies, financial intermediaries, institutional investors and/or strategic marketing consultancy firms.
Experience with companies in the financial industry (commercial banking or investment banking) is desirable.

 

Extraordinary writing skills and excellent ability to work in teams.

 

 

Languages: Deep knowledge of Spanish and English is required. Proficiency of French and/or Portuguese is a plus.

 

Other Skills:

  • Excellent interpersonal skills to effectively work with project teams and relevant partners;
  • Ability to handle multiple projects at once;
  • Ability to synthesize complex information clearly for a variety of internal and external stakeholder audiences;
 

Link to Core & Technical Competences (← please Ctrl + Click)


Opportunity summary:

  • Type of contract: Fixed-Term
  • Length of Contract: 3 years
  • Starting date: Upon agreement.
  • Location: Washington, DC

Our culture: Working with us you will be surrounded by a diverse group of people who have years of experience in all types of development fields, including transportation, health, gender and diversity, communications and much more.

About us: IDB Invest, a member of the IDB Group, is a multilateral organization based in Washington, D.C., that is committed to the development of Latin America and the Caribbean through the private sector.


The IDB Group is the leading source of development finance for Latin America and the Caribbean. It helps to improve lives by providing financial solutions and development know-how to public and private sector clients. The group comprises the IDB, which has worked with governments for 60 years; IDB Invest, which serves the private sector; and IDB Lab, which tests innovative ways to enable more inclusive growth.

IDB Invest offers a competitive remuneration and benefits package.


IDB Invest is committed to diversity and inclusion and to providing equal opportunities in employment. We embrace diversity on the basis of gender, age, education, national origin, ethnic origin, race, disability, sexual orientation, religion, and HIV/AIDs status. We encourage women, Afro-descendants and persons of indigenous origins to apply.

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